Display card for transportation advertising



Sept. 14, 1943. M GOLD 2,329,607

DISPLAY CARD FOR TRANS PORTATION ADVERTISING Filed A ril 11, 1941 v fr-oven/ior in the Patented Sept. 14, 1943 and -cencavelycurved :or; sarohed pontigns' of the iinterigr walls. 7 Such; space has been ,widely used r a rt s nsarum e ;b c se at he e etw isiibi w 'o anw e l ai e ed d s ay: ard m a d s n "toie s ne s s in st nd- :lt arr bi c r -m p es t m' nt n to p v d an dverti in -p ac d 1 We w public e ransp rtat qn" v h es which h zv mb i d rthflr i iazfs,te w o t sec n-d sp s d substa tially in a' plane when the card-ismounted-to; eonrriomn o heiconcavesban of the beck ne s ri rWellandwhe :o n ast neip ominently:wi stherflexedz card. or; sheet :to efiectively attractmt- @tention v It isfa, was was retirees-amt Auntie, a.

inexpensive and efiective advertising placard of the which has a display section standing out or protruding from the concave surface of the placard proper when it is flexed, but, nevertheless, lying substantially flush with the card proper when' the latter is disposed flatwise for shipping or handling.

A more specific object is to provide an advertising placard of the class described having-a display section attached at its 'upper and lower edges to asomewhat flexible card of larger size and being of substantially equal length to the portion of said card between said attached edges, but having one or more folds to cause such section to be protruded in a plane forwardly of said ,7 card when the latter isflexed to a concave position. These and other objects and advantages of the 1 1. am; ehid wh e v t s ss ce avai ab e eta-m e as Pea-am 2,329,607 j a (intuit on v, r v. zmm ceala, mnnapolissmmiigy F mmaniianprnn, 1941, .SerialNo. 388,067

(chancelffief e' ringiiow' to the sw m :oritn inv n shown ,in Figs. l to .3, "inclusive, {an advertising ,bodyfl 'of rectangularjshape -.lc.dr i trusted fmm moderately I-iieiiible;sheet-,lmaterialf such as ,carebeamicr .the like i ;jshfcw ;1iaving printed or otherwise reproduce'dforiftheloliteriface'thereof ,advertisingor. displaymaiiter;

invention will be more apparent from the following description made in connection with the accompanying drawing,v wherein like reference characters refer to the same parts throughout the views, and in which:

Fig. 1 is a front elevation showing an embodiment of my invention applied to an upper arched or concave portion of a Wall for advertising pur- P ses;

Fig. 2 is a cross section taken on the line 2-2 of Fig. 1;

Fig. 3 is a sectional, perspective view showing one of my placards of the form disclosed in Figs. 1 and 2, compactly disposed in fiatwise position; 7

Fig. 4 is a irontelevation of a somewhat diiierent form of the invention;

5 ery' wi 'dewr'ange bf shap esghaving its-upper raver-Ledges.securedltoilthe .outerfface .of Qsaid letion -.of .said coyeredfaby. said section so; that when 'rd diseased ilatwise section .3 Qwin bliesubstantiall ;filJsh-threagainst; "Theattaehmerit ofsection 8, as shown inFigs. 1 to 3, is preferably made by inturning the lower edge of said section to form va narrow, upstanding attachment flange 8a which is connected by any suitable attachment means such as adhesive or fasteners to said. card. Section 8 is folded, creased, or scored a shortdistance below its upper attached edge along a line a: disposed parallel to the upper edge of card 1 to form an outwardly disposed folded corner when card 'I is flexed concavely. The upper extremity of section 8, as shown, is folded along a second line parallel to the upper edge of the-card to form an upstandingattachment edge 81) which is secured by suitable means such as adhesive or fasteners to the upper portion of card 1. It'will be apparent that the attachment flange 8b as well as the narrow transverse portion numbered 80 connecting'the display section. proper with the attachment flange can be constructed from a separate piece or strip of material and secured to the back of the display section proper.

In the particular embodiment shown in Figs. 1 to 3, my placard is designed for advertising mens shirts and the stand-cu display section 8 is formed in the shape of a shirt folded as it is collar portion 0 of the shirt is cut out from the stock of the connecting portion 80 to form a continuation in the same plane of the body of sec tion 8 when the section is protruded by concavely flexing thecard I.

My advertising placards are cooperatively associated with the arched or concave display panels, as shown, by attachment of the upper and lower edges of the card I to retaining strips 9 or other means usually provided in the advertising spaces of public transportation vehicles. In con ventional car advertising the strips 9, as shown in the drawing, have panels which are adapted to over-lie the horizontal edges of the placard supported, and said strips are spaced at such distance apart that the placard or card I when attached and flexed, will conform to the concave shape of the panel. 7

As shown in Fig. 3, when my card 1 is disposed I,

fiat-wise, the stand-out display sectiont'lies flush against the card and a number of the de vices may be stacked for shipping or ha'ndling in a compact body. When the card I of my device is attached to an arched or concave advertising panel, the section 8 is automatically protruded as the card is flexed, folding on the transverse lined and disposing the display body of section 8 in aplaneinclined somewhat'to the vertical andprotruding considerably from'the concave card. The positioning of display section 8' is very effective for visibility, being disposed in a plane outwardly of the card proper and therefore attracts attention to the entire display and the advertising material appearing on the card proper as well as'the protruded display section.

In Figs. 4 to 6 I have shown a somewhat simplified form of my invention wherein the ,standout'display section 18 is formed integrally with the flexible body or card I. Here' a' die or other means for cutting the side edges'of display-sec' tion 18 is utilized economically, and at the, same time a scoring die may be used to make provision for the fold ac spaced-downwardly-a short distance from the upper attached end of section". This display section l8, including the; connecting transverse portion [80,- is disposed in thegplane of the card I when said card is laidfiat-wise, and

."changes may be made in the form, details, proportions and arrangement of the several parts without departing from the scope of my invention.

' iWhat is claimed is:

1. An advertising display comprising, in com- I bination with a pair of spaced devices that are the latter is released.

opposed. to retain two opposite edges of a panel or the like, a somewhat flexible placard of.such dimension "that it must be concavity :when two of its opposed"'edges\ar e engaged by said" spaced devices, as'ubstantially' flat display sheet hinged at one edge directly to said pl'acard 'along a line substantially parallel and adjacent to one of-the retained-edges of the placard, and'a stiff -but 'bendablestrip of material connecting the opposite edge ofsaidsheet to the placard, said' 'strip having a fold line substantially parallel to'said hinged edge and being of such widthag' to urge the sheet automatically away from the placard when the latter is retainedin concavity by said devices while permitting-the sheet and placard to assume a substantially flush relatidnshipwhen 2. In' the combination defined in'claim l said display sheet comprising an elementseparate from'said placard and attached"theretosolelyby said hinged edge and said bendable strip; the latter being an integral part of'said sheet.

MEYER GOLD. 

